Shrujan is a movement of the craftswomen of Kutch, an arid region in western India where dry spells sometimes last as long as five to seven years. Farming here is stressed and women folk are unable to function beyond household chores. However, today this arid region has a vibrant story to tell – of grit, creativity, enterprise and care of a woman, who identified true value of the art and craft of these women. She helped them transform their personally hand-embroidered garments of kutchi embroidery into high-quality garments or lifestyle accessories. Shrujan Charitable Trust is founded by Chandaben Shroff who has been honored with the Rolex Award for Enterprise (2006), for her untiring partnership with the craftswomen of Kutch. She anchored the idea of reviving 16 different genres of traditional hand embroideries from region of Kutch, India in year 1969. Today, more than 3500 women in 114 villages are part of Shrujan family. Their hand-embroidered fabrics are designed and sewn into exquisite garments, marketed across national and international fashion houses. Shrujan evolved these craftswomen to self-sufficiency, confidence and dignity for themselves. Now they are seen to invest in land, access health care, improve nutritional levels for themselves and their families and send their children to schools.